PPC/SEM China – Search Engine Marketing and China Keyword Advertising

A keyword advertising (aka SEM, search engine marketing, PPC, pay-per-click or paid search) campaign is the quickest way to get good page rankings in the Chinese search engines. Even although there are some differences between Baidu, Google and Yahoo, all major search engines in China offer the advertising channel PPC/SEM.

At the first glimpse the procedure of making bids for selected keywords which are related to your product, service, industry or company, the detailed campaign management is essential for a well-performing search engine marketing campaign, including continuous tracking, monitoring and optimization of the campaigns. Therefore, a comprehensive China SEM campaign management tool is needed.

In China, Baidu, as the local search engine, has the biggest market share. And Pay per Click campaigns and search engine result pages of Baidu work a little different. Actually all keyword advertising placements will be listed before the index search results. In that case, professional Baidu keyword advertising is a must if you want to get better ROI.

Article from: http://adsage.wordpress.com/2012/03/15/sem-china-search-engine-marketing-and-china-keyword-advertising/