Effective Facebook Advertising Strategy for Facebook Advertisers

Nowadays, advertising is critical to every business. How you choose to advertise and market your business, product or services decides the fate of company in terms of profit and overall branding. Well, the following effective Facebook advertising strategy might do a great favor for you.

Creating Facebook fan page is simple and cheap to help you advertise your products and services. If you have some budget allotted, then do two things:

1.   Hire a person dedicated to manage Facebook fan page;
2.   Get some apps done on your fan page, customize and personalize customer experience;

Now let me explain each in detail. Facebook page’s potential can be rapped only with some manual effort, which means you should be well connected with your fans on the page. First of all you should publicize your fan page by sparingly using the like button directed towards your fan page and secondly keep updating your members with some news of their interest or simply a teaser to start the communication. Once an effective communication begins, you simply spread your legs and see the number counting and more.

Regarding the customization, it is especially required if you are a product based company. Get a good, utility shopping cart app for your fan page and send your fans directly to the website, allowing them to shop easily.

That’s all! Hope the guide of Facebook advertising will help you a lot!

Article from:

http://www.signitysolutions.com/blog/facebook-applications/effective-facebook-advertising-strategy/

Why Baidu PPC Matters and Which Baidu PPC Agency Is Best?

Baidu is the largest search engine in China. And Baidu PPC has proven to be the best effective marketing methods in China. It's fast, cost-effective and high-ROIed. More and more company from China itself and all over the world is joining Baidu PPC advertising.

Since Baidu pay per click advertising is so important, joining Baidu PPC advertising is urgent. Want to cooperate with the best Baidu PPC agency to get better profit? adSage Baidu advertising agency will be your best choice. Why the digital marketing is so good and reliable? The following details will help you know it:

*  adSage is the #1 SEM / SEO agency in China
*  adSage is the exclusive partner of Baidu in North America
*  adSage display ad network has close partnerships with over 100 publishers including QQ.com
   (China’s largest Internet messaging portal) and Sina (China’s most influential internet portal)
*  adSage’s mobile ad network is the most influential mobile ad network in China,
   reaching 100 million unique users per month.
*  adSage is a worldwide leading technology company for online advertising.
    We have developed our own software to manage our clients advertising campaigns.

In addition, the Baidu PPC advertising is also a good Google advertising agency, which enables you to get better ROI based on its professional SEM techno and services in the global SEM area.

That’s all! Hope the article about Baidu PPC and Baidu Advertising agency helps!

China SEO - Baidu Search Engine Optimization (SEO)

Baidu is the largest search engine in China, not Google China. That’s why until now Google China still cannot be deep into Chinese like Baidu does! Want to win the share in China market, first win in Baidu!

Baidu is the most popular search engine in China. Google China is second to Baidu. Lots of Internet marketers in the West do not know much about Baidu, and some think that its’ ranking algorithm is similar to Google China. Well, it is purely based on the assumption that when Google China can beat Baidu in the large Chinese market, its’ ranking algorithm should be comparable to Google China but there are many differences.

Baidu’s search result is mixed up with lots of Chinese local characters. It is difficult to distinguish Baidu and Google China for westerners. It is thought, while the natural ranking algorithm is not very sophisticated and many spamming and illogical results can be found, according to a study by China Internet Network Information Center (CNNIC) in year end of 2012, although Chinese users perceived that Google’s search relevancy is much better than Baidu, Baidu is still the largest search engine in China, Google China still cannot compare with Baidu in the Chinese market.

Article from:

http://www.seo-cook.com/baidu-seo.html

Tips about Reacting to Google’s Over-optimization Filter

Matt Cutts, head of Google’s anti-spam team, announced that Google is working on a penalty for over-optimized websites last week. What does this announcement mean to your website and how should you react to it?

Below is what Matt Cutts said in detail:

"We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit.

We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now."

Does this mean that you shouldn’t optimize your web pages anymore?

Actually the announcement is to aim at people who are trying to push the limits too far. It is still perfectly okay to add your keywords on your web pages and it is also perfectly okay to exchange links with other websites.

All of these above methods will have a positive influence on the Google rankings of your website. When these elements are overused, the problem starts. For example, it is likely that the following search engine optimization (SEO) methods will get your website in trouble:

²  Tools that help you automatically create fake forum accounts and comments with a link to your website;

²  Tools that help you automatically create keyword rich web pages for you on your website;

²  Automated link exchange networks that help you add links to hundreds on other websites;

²  Participating in paid link schemes;

How to avoid getting your website in trouble?

1. Fully automated solutions always mean spam when it comes to SEO;
2. Don’t panic and create a symbiotic relationship with search engines;
3. Secure your Google rankings by using white-hat SEO tools;

That’s all! Hope it helps!

Top 10 Search Engine Marketing Dos in 2012

1. Optimize Your SEM Campaigns on a Regular Basis:

Changes may occur in the hotel's marketing strategy throughout the course of the year, so it is necessary to periodically evaluate whether your SEM campaigns are consistent with the property's current marketing objectives. Important elements to consider are:

• a. Leisure travelers versus business travelers
• b. Weekend stays versus weekday stays
• c. Specials/promotions
• d. Average length of stay
• e. Shift in the Average Daily Rate (ADR)

If there are changes in the overall marketing strategy, the SEM campaigns must reflect those marketing shifts. Campaigns, keywords, and ad copy need to be updated to reflect the evolution of the property's marketing endeavors.

2. Audit Your Feeder Markets:

As the economy grows and changes over time, new feeder markets may develop for individual properties, and old feeder markets may wane in importance to your property. It will be vital to perform a Feeder Market Audit to evaluate if the geographic markets that are being targeted by the SEM campaigns are consistent with the traffic of the overall websites. If there are any discrepancies, the SEM campaigns' geographic settings must be altered to best take advantage of the shift in the markets that are converting for your site.

3. Perform a Budget/Impression Share Audit:

As marketing efforts increase the amount of traffic to your website, it will be necessary to evaluate if your current budget is large enough to capture a competitive portion of the impression share. In order to continue to bring new users to the website, budgets must accommodate the organic year-over-year increase in the cost per click (CPC) in the bidding module, as the SEM world becomes more competitive. You must evaluate how much your SEM budget should be increased to maintain a comparable or larger impression share than you held the previous year.

4. Get International Exposure:

As the global economy continues to grow, it will be important for hotels to explore potential new markets to expand their business. Setting up international SEM campaigns can be tricky, but there is usually less competition in foreign markets, which will decrease the cost per booking. Targeting English speaking foreign countries like Canada, the United Kingdom, and Australia can make the setup and testing process fairly simple. Marketing messages can be tailored to attract inbound non-American English-speaking travelers with specials and promotions to help offset the lower conversion rate associated with long-distance travelers.

Non-English-speaking markets can be much more complicated. Not only does the ad copy and keyword list need to be translated and transposed to accommodate for the nuances of each language (e.g. Mexican Spanish vs. Argentinian Spanish), but the landing pages must be in that language in order for SEM to be an effective marketing tool. It is very important to research the foreign markets that could potentially generate inbound traffic to your destination and your hotel in order to capture the most qualified traffic.

5. Launch SEM Tablet Campaigns:

The exploding usage of tablets like the iPad has created a completely new "tablet" category, which needs to be treated differently and marketed to separately from desktop and mobile devices. Tablet searches represent a hybrid between a mobile search experience and a desktop user website. Until 2011, tablet searches were indistinguishable from Mobile searches, but in 2012, Google bestowed the ability to market to tablet searches separately. This allows advertisers to better optimize their results since mobile campaigns and tablet campaigns can have vastly different user experiences and expectations. Example: Mobile searches typically land on the mobile website, while tablet searches end up on the property's desktop website or a specially optimized tablet site. By creating separate campaigns, you will be able to better optimize results for mobile and tablet campaigns.

6. Tailor SEM Ad Text According to Device:

Since search is being divided into different categories (Desktop, Mobile & Tablet), it will be important to write the ad copy with the targeted device in mind. A smart phone user will be more likely to interact with an ad that recognizes the type of device that the user is employing (e.g. iPhone vs. Android) and promises a continuation of that experience. For example, someone using a smart phone is more likely to click on your ad if the ad explicitly denotes it will take the user to a mobile smart phone page rather than a full desktop site, which is less usable on a mobile browser.

7. Add Google+ Extension:

Google+ has recently been extended beyond individual registrations to business pages. These Google+ Business Pages will allow you to build a following similar to Facebook on the Google network for your hotel. You are now able to connect your Google+ Business Page for your property to your Adwords account. Anyone who +1's the site, the Google+ Business Page, or the ad will appear listed as an extension in the ad along with the total number of +1's the account has received. This free new feature could potentially give your ads an advantage over those of your competitors.

8. Use Google Phone Tracking:

Google now includes call metrics in its Ad Rank calculations. Advertisers will now be able to choose a bid-per-call option that allows them to bid for phone calls (in addition to clicks) when they create Google search ads for computers and tablets. The click-to-call feature assigns a unique phone number to businesses to make call tracking possible. Google has already connected more than 12 million calls for thousands of businesses. The bid and the call volume will factor into an advertiser's Ad Rank and will impact the position of the online ads. Google has found many businesses value phone calls highly and treat them as leads. The idea behind this new addition to the equation: If an advertiser gets a high volume of phone calls and they bid for the calls, those calls will improve their ad rank and quality score. In this way, advertisers can now tie an offline action to an online advertising search through Google.

9. Perform a SEM Conversion Funnel Analysis:

In 2012, analyzing the four-step path from impressions to conversion will become instrumental in the SEM optimization effort. By adding click-to-booking initiated rate and booking initiated-to-booking rate, in addition to the click through rate and conversion rate, you will get a better understanding of the complete booking process, and where your SEM campaigns and landing pages need improvement.

10. Implement Ongoing SEM vs. Total Website Analysis:

Comparing the SEM conversion funnel to the Total Website conversion funnel is an interesting way to analyze how effective marketing campaigns are at converting traffic. This will allow you to compare the performance of the SEM campaigns versus the overall website while taking into account extraneous factors such as seasonality and revenue per booking. This analysis will help explain fluctuations due to seasonality, and allow you to adjust budget allocations accordingly to take advantage of low and high seasons throughout the course of the year and make the best use of your marketing funds.

Top Baidu & Google Advertising Agency: SEO/Internet Marketing Courses for April 2012 Anno...

Top Baidu & Google Advertising Agency: SEO/Internet Marketing Courses for April 2012 Anno...: The Search Engine Academy announced that they still have openings in their hands-on internet marketing courses throughout April, but cautio...

SEO/Internet Marketing Courses for April 2012 Announced

The Search Engine Academy announced that they still have openings in their hands-on internet marketing courses throughout April, but caution that those interested in the classes should register soon before they fill up.

John Alexander, Founder of the Search Engine Academy, said, "We are excited to continue to bring internet marketing and SEO classes to various cities around the world, and the April line-up hits some of the more popular spots."

Upcoming dates include:

•     April 9, Salt Lake City, Utah, USA
•     April 12, Montreal, Quebec, Canada
•     April 16, Washington DC, USA
•     April 23, Oakland, CA, USA
•     April 30, Denver, Colorado, USA
•     April 30, Melbourne, Victoria, Australia

Each student is asked to bring a wireless-enabled laptop and work on either their own website or their client's in the class. They are each given class time to present problems to the other students, get constructive feedback, and help each other on solving common online marketing problems.

The Academy starts the week by teaching an easy six-step process that gets its students ramped up quickly without having to know technical code.

"Anyone can learn our six-step process and get good results without knowing much HTML," Alexander adds. "The rest of the week is spent learning more advanced techniques that can get a business listed on the search engines many different ways."

Once a student has completed the workshop and passed the exam, they receive a certificate showing they have a thorough understanding in search engine marketing. Graduates of the Master-level workshop receive six months of mentoring and support after the course ends.

Alexander said, "The six months of follow-up mentoring for Master SEO students is probably one of the most valuable parts of the program, because we cover so much material in one week. This gives students additional support after they leave the classroom."

The Search Engine Academy courses are eligible for college-level continuing education units (CEUs), and employers whose employees need to meet annual educational requirements each year can apply for the CEUs for a small fee.

Article from:

http://www.prweb.com/releases/prwebinternet/marketing/prweb9331860.htm

How to Generate Pay per Click Traffic on Your Website?

Want to market your product and services but don’t know which marketing strategy to use? The internet is one of the best media to use in advertising a product or service. And pay per click traffic (aka PPC advertising) can help you gain more popularity on the internet.

When marketing your company’s product and services, there are things that you need to know first. There are 6 P’s of marketing that you need know. That is people, product, packaging, price, place and positioning. Although there are several different ways to market each of these P’s, only the right marketing technique like pay per click advertising marketing could bring you good profit.

If you don’t know your company’s goals, you will realize that marketing your product or service will never come to fruition or will not gain profit. Therefore, you need to ask yourself these questions first when marketing a product or company:

Will my product or service gain enough recognition from the public?

How could my product or service provide benefits to customers?

Will my customers buy my product or service?

Will my company gain profit from marketing my product or service?

Apart that, you also have to know about your customer’s wants and needs before making any plans for your digital marketing strategy, because the customers are your company’s life and blood. You need to put their wants and needs on your priority list so as to keep your company working.

The last thing you need to do is to create a special and unique design for your product or service so that your customers will easily distinguish your products from other company’s products. Generating enough pay per click traffic will make your product know in no time. If you are not familiar with the PPC marketing, why not choose a reliable PPC advertising agency for help?

Effective Facebook Advertising Provided by adSage Facebook Advertising Agency

Facebook has more than 700 million active users and half of them log in on a daily basis. You are able to reach any particular segment by Facebook advertising. However, conventional advertising models are expensive and difficult to reach a narrow target.

Facebook advertising is one option that can help you get results and target specific user groups. If you are unfamiliar with Facebook advertising and don’t know how to operate it, a reliable Facebook advertising agency will do a great favor for you.

In fact, there are so many Facebook advertising agency in the digital marketing that it is not easy to select the right one. Here just take a comprehensive advertising agency belong to adSage to show you what it can do for you.

adSage is a close technical partner of Facebook, which not only provide Facebook ads management and optimization software (AFP), but also offers Facebook campaign management service to our advertisers. Moreover, adSage is the only partnered service provider in Asia.

With the help of adSage for Performance, advertisers are allowed to manage the whole marketing campaign management process, campaign strategy, creative testing, campaign planning, customer targeting, campaign editing, ads publishing, conversion tracking and more included.

Prefer effective Facebook advertising? Just choose adSage. That’s all! Hope it helps!

Top Baidu & Google Advertising Agency: Top 5 PPC Mistakes for Pay per Click Advertising

Top Baidu & Google Advertising Agency: Top 5 PPC Mistakes for Pay per Click Advertising: PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and third ra...

Top 5 PPC Mistakes for Pay per Click Advertising

PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and third rails. Below list the top 5 most common PPC campaign mistakes that prevent companies from finding a pot of gold.

5. Not using geographical targeting

Whether you're an international conglomerate or a localized small business, geographical targeting is tremendously important. Avoid wasted spend by only targeting the areas that offer maximum ROI.
For small businesses, maximum return might only occur within — say — a 20 mile radius. Also, companies selling higher-end services can benefit by targeting higher income regions.
Finally, large companies benefit breaking out campaigns on a geographical basis as country-by-country performance can vary greatly based on a wide range of factors such as disposable income, need, spending habit, currency strength, etc.

4. Not Utilizing Negative Keywords

Negative keywords are life preservers for your accounts. Regardless of the match type, negative keywords prevent your ads from being displayed when unattractive modifiers accompany your broad and match phrase terms. For example, the keyword "Chicago legal services" might be a great keyword, but "free Chicago legal services" is a resource draining keyword.

Adding negative keywords are simple, and you can find great negative through google's keyword tool or by going into the keywords tab and selecting "See search terms all."

3. Not Separating Search/Display Campaigns

We can't help but blame Google for this one. Google essentially forces new campaign creators to opt-out of the display network, which is likely to be tremendously confusing for beginners.
It's incredibly wise for businesses to have campaigns segmented based on Network type. The reason is simple: in all likelihood, performance will be significantly better in the Search Network than the Display Network.
Separating these campaigns offers maximum control over budget allocation, which allows you to reap higher ROI in the early stages of a campaign. After your higher ROI budget is maxed, it then makes sense to begin to dial up the display network.
A quick fix is to copy your campaign in Google Adwords Editor, rename your campaigns based on the network, and adjust the selected networks in the setting tab.

2. Selecting keywords that are too broad

Many companies make the painful mistake of targeting keywords that are too broad. Specificity is paramount in pay per click advertising, as broadness directly correlates with saturation, expensive costs, low match, and negative ROI.
A perfect example is when a company selling fine cheeses advertises for the keyword "appetizers." While a fine cheese makes for a great starter, who's to say the searcher isn't a lactose intolerant DIY chef looking to whip a quick appetizer for dinner guests? Look for keywords that communicate not only direct product/service, but also intent (in this case "fine cheeses online" while produce higher returns).

1. Not Conversion Tracking

This is the Ted Bundy of PPC campaign killers. No conversion data at any level means that a campaign is essentially flying blind (which is scary since the vast majority of campaigns I've taken over are fraught with waste even with campaign tracking).
Conversion data allows users to quickly understand the financial returns from a campaign, ad group, and keyword level. This data affects every aspect of campaign optimization from ad testing to landing page performance to bid adjustments.

With the Right Method to Boost your Pay-per-Click Traffic

To generate profits as well as strengthening your company’s renowned marketing strategies and methods means that you will have to be far more discerning regarding how you distribute and market your features and services. This can be achieved through several ways. Alternatively, a more practical choice that has been gaining considerable momentum for quite some time is the now infamous pay per click advertising or PPC.

First of all, making a handy list of your priorities is a sensible way of generating more PPC traffic. And the subsequent steps contain coming up with the right choice of keywords, choosing the proper websites with which to feature your pay per click ads, as well as a handful of other important details.

Determining your budget as well as allocating it to different aspects of your pay per click traffic enhancement campaign is likewise a reliable tip that you’ll need to keep in mind. To promote your brand on a wide variety of search engines can increase your budget distribution. With the help of a professional PPC campaign management tool, the process will be easier.

It is important that you track your PPC advertising campaign and analyze its strengths and weakness and make certain that it has a positive effect on your objectives in general. Make your ads brief, understandable and appealing at the same time. A top advertising agency may be a favor for you.

Additionally, your ads must be informative likewise to convince your target audience that it has the potential to improve their life by taking advantage of your products or services.

That’s all! Hope it helps! 

adSage- The Only Facebook Agency in China

Facebook is no longer just a social networking website for college students like the movie “social network” portrayed. As of December 31, 2011, it has 854 million users worldwide. Moreover, the activity on Facebook is remarkable: more than 250 million photos posted, more than 100 billion likes, and 2.7 billion published comments per day.

Although Mark Zuckerberg said “making your site interesting is more important than making money” but now, advertising is the main source of income for Facebook. In 2011, Facebook’s revenue reached $943 million USD, and 83% is from advertising.

Even though China does not allow Facebook to enter the country, Zuckerberg and his company will never give up the Chinese internet market. This is not the first time Facebook has tried to access the Chinese market. At the end of 2010, Zuckerberg visited China and called a meeting with several internet tycoons, seeking the possibility of cooperation in the beginning of 2011. In addition, Zuckerberg has set up a sales office in Hong Kong as headquarter for Chinese marketing businesses.

Contrary to popular belief, Facebook is not very well known in the public, has it would hope to be in China. Facebook now has partnership with adSage in the Asia-Pacific region to help Facebook enter China’s advertising market. Now with adSage, Facebook has more than 300 Chinese enterprises doing advertisement on their site.

adSage is a leading digital marketing service and software development company. adSage’s CEO ZhaoHui Tang, holds more than 20 American patents in the field of data mining and search engine technology.  Before joining adSage, Tang was one of the founding members of adCenter laboratory and was the chief manager of Microsoft AdCenter. When Facebook needed to find a qualified advertising platform partner its first thought was adSage.
At the end of 2010, adSage launched its first product for Facebook named adSage for Facebook (AFF). This software helps Facebook solve many customer demands. This product has now been updated to adSage for performance (AFP). It provides Facebook advertising optimization service and also overseas search engine ad management.

Traditional social statistics may take several months to find accurate targeting groups, by using Facebook, the time of accumulating this information is reduced greatly.  Facebook has the ability to classify its users by age, gender, occupation and so on. Due to the “like” button used in Facebook, it is easier to classify people rapidly based on their preferences.

The behavior of all the users will then be available to adSages’ analytics team. They will base the user preferences by the characteristics and behavior habits they post on Facebook; and through that start to develop a strategy using the adSage for Performance software.

Top Baidu & Google Advertising Agency: Useful Facebook Advertising Tips for Brilliant Mar...

Top Baidu & Google Advertising Agency: Useful Facebook Advertising Tips for Brilliant Mar...: Advertising on Facebook can be a cost-effective means of bringing new people to your fan page. You’ll need to dedicate time and resources...

Useful Facebook Advertising Tips for Brilliant Marketers

Advertising on Facebook can be a cost-effective means of bringing new people to your fan page. You’ll need to dedicate time and resources to test, analyze, monitor and tweak your ads so as to truly harness the value of Facebook advertising. In the process, you can also use a third party like adSage for Performance to help you manage and optimize ads on Facebook in a simple way.

The biggest challenge with Facebook advertising is maximizing the efficiency of your ads, which means getting as many Likes for as little money as possible. Here are some important facts you should know about Facebook advertising to help you win this challenge sooner rather than later.

1.       There are two primary destinations that can be advertised through Facebook

2.       Ad costs and impressions are heavily influenced by click-through rate

3.       Targeting friends of connections increases the relevance of your ad

4.       Facebook advertising takes time

5.       An “Action” is an in-ad Like

6.       Daily budget and daily spend limit are not the same

7.       You’re not the only person who can access and edit your Facebook ad dashboard

There’s reason why Facebook ad revenue is projected to be over $1.2 billion in 2010. It is because when businesses manage them correctly, Facebook ads can be an incredibly successful and cost-effective means of tapping into Facebook’s 500 million users. If you want to drive more traffic to your website, a piece of Facebook advertising software will do a great favor for you.

That’s all! Hopefully the article about Facebook advertising tips will be of great help.

Top Baidu & Google Advertising Agency: Big News - adSage attends the 2012 SES Expo in New...

Top Baidu & Google Advertising Agency: Big News - adSage attends the 2012 SES Expo in New...: On March 19th – March 23rd, the focus of attention for the IT world was the 2012 SES Expo ( Search Engine Strategies Conference & Expo ) ho...

Top Baidu & Google Advertising Agency: adSage, the Pioneer of Digital Marketing in China

Top Baidu & Google Advertising Agency: adSage, the Pioneer of Digital Marketing in China: In 2010, Facebook contacted ZhaoHui Tang, adSage CEO. They wanted Dr. Tang to help create a piece of ad management software . However, he re...

adSage, the Pioneer of Digital Marketing in China

In 2010, Facebook contacted ZhaoHui Tang, adSage CEO. They wanted Dr. Tang to help create a piece of ad management software. However, he refused to do only outsourcing because he knew he would produce a product owned by adSage. This decision brought a brighter future for adSage. It was the first digital marketing company to be authorized by Facebook to use the API (data interface) and the only company to have partnership with Facebook in the Asia-Pacific region. On October 2010, the adSage for Facebook was completed and officially launched 2 months after.

As the largest SEM firm in China, last year, adSage advertising management volume reached 80 million USD. Five years ago, Dr. Tang, Microsoft AdCenter’s core founder, established adSage in China. At that time, the Chinese search engine market is still quite primitive. Most agencies were doing telemarketing and employed a number of people at very low wages. They have made no efforts on improving advertisers’ performance. On the contrary, Dr. Tang and adSage’s team were experts in data analysis and mining, both of which are crucial to achieve accurate targeting. By copying the American model, adSage signed the first customer JingDong.com in only three months; with the professional services of adSage’s SEM team, Jing Dong’s SEM ROI dropped down fifty percent.

Expedia, a big advertiser in the United States, manages one million or more keywords per campaign. For Expedia, a one-time modification can affect hundreds of thousands of keywords. Many Chinese advertisers have also experienced the same problem. The Online Marketing Director of PingAn Insurance Auto Division, Zhan Qi said:“It may cost other agencies a month to complete some changes, adSage only need a week.” adSage supports an enormous technical team to optimize the SEM service, and up to now, adSage’s service team employees more than 100 people.

However, even though adSage offers best SEM services in China, it does not position itself as a search marketing company but as a digital media company with total solution. At the beginning of 2009, they decided to open the market towards “mobile”. In 2011, 20% of adSage’s total revenue was received from mobile serves. Ads on the mobile terminals may have new ways to create enticing ads. In the social networking platform, the cooperation of Facebook gives an advantage to adSage in helping its customers in China to expand their businesses overseas. This year adSage intends to concentrate on Facebook marketing, in order to provide added value to customers, interested in the social media channel.

Big News - adSage attends the 2012 SES Expo in New York

On March 19th – March 23rd, the focus of attention for the IT world was the 2012 SES Expo (Search Engine Strategies Conference & Expo) hosted in New York. The conference was held for advertisers and developers who are search engine experts. SES Expo attracts 3,500 to 4,000 online marketing professionals each year. In order for the participants to be updated on the best practices, walk the marketing services and technology exhibit hall, and network with their peers. In addition to the exciting news in the SEM industry, many were interested in the social and mobile platforms that were exposed at the conference.

adSage was the only Chinese advertising company that attended the 2012 SES Expo and lured in many agencies and advertisers’ attention with its unique advertising strategies in the Chinese market. The media also showed a substantial amount of interest in adSage, being Baidu’s largest advertising agency and its exclusive agency in North America. Many firms have started to open office branches or have received online orders from china, yet many of them are uncertain about where they should advertise. adSage can help these firms with their digital media campaigns by providing comprehensive advertising strategies.

Another main attraction for SES attendees was adSage for Performance (AFP). AFP is a powerful and cost effective tool for digital advertiser’s, managing SEM and Social Media Marketing campaigns. AFP was one of the industry’s first Facebook ad management products and is used by over 2000 advertisers globally. The AFP platform offers full service features for digital advertisers including: online/offline campaign management, bulk creation and editing of ads, cross platform campaign managements, on demand performance tune-up, automated rule-based optimization, conversion tracking, ad permutation, fan acquisition, demographic insight, customized reports and much more. Moreover, for a limited time only adSage is offering a special price on its products, please visit www.adsage.com/afp for more info.

adSage holds a session for mobile application developers on the topic of “gold rush” for mobile advertising

On February 25th, hundreds of mobile application developers and China's most influential mobile advertiser, adSage, gathered in Beijing to discuss the business opportunities in the mobile internet era. The meeting not only enhanced the close relationship between adSage mobile ad network and developers, but also helped brainstorm a lot of new creative and cooperative ideas.

Many developers are excited to participate in mobile ad market, thus the “gold rush” of mobile advertising. According to the 2011 Analysis International, China’s mobile internet market is worth 70 million dollars in the fourth quarter. The market share reached 4 billion dollars and the annual market share reached 13 billion dollars.

The huge market gives countless opportunities to developers to create their vision, like the success of Angry Birds. Overjoyed developer started to brainstorm on how to find an influential media channel and monetize on the opportunity. In the meeting, adSage invited industrial guests and developers to participate in an in-depth discussion on these topics and exchange ideas.

adSage’s vice president HongRui Wei mentioned in the meeting that adSage entered the mobile internet field since 2010 with the introduction of mobiSage, since then, adSage's wireless business has been growing exponentially.

With the support of a number of developers, adSage created a consultation operating system, developed a multi-dimensional database, completed the first interactive ad campaign on the AC platform, established mobiLab, engineered a dynamic tracking model, and successfully released the 2.2.0.0 SDK on-line version, becoming the most influential Chinese mobile advertising platform.

Use Baidu Advertising to Drive More Web Traffic to Your Website

China is the world’s largest online market with over 500M online consumers. Baidu is China’s largest search engine, with over 83% of the market’s search engine query share. And Baidu reaches 95% Internet users in China and also users from 138 countries worldwide.

To do business in China, you cannot afford to ignore Baidu. And Baidu advertising is the most efficient way to help you drive more traffic to your website in China.

Why Baidu Advertising?

Largest search engine in China: Increase the possibility for your potential customers in China to find you when they search for products or services that you provide or sell.

Pay-for-Performance charging mode: Your advertisings are delivered to the users who are actively searching for what you sell. What’s more, you pay only when your advertising is clicked so every ad dollar is spent on actual visit to your site, maximizing the return-on-investment of your marketing budget.

Measurable ad solution: Different reports are available in Baidu to assist you to understand how the advertising is performed. adSage Baidu consultants will also provide insights and recommendation for your Baidu advertising campaign for on-going improvement.

If you are not familiar with Baidu advertising, you probably need to find a professional Baidu advertising agency to help you. If in that case, adSage may be your best choice. Actually the Baidu advertising agency has serviced several publishers and advertisers. You can know more here: www.adsage.com.

Leading internet marketing company adSage established “Baidu-adSage joint laboratory”

Baidu and China’s leading online marketing company, adSage, has collaborated to establish, “Baidu-adSage joint laboratory”. The laboratory will mainly research the behavior of internet users and advertisement interactions. The research will help further improve the search marketing placement algorithms, optimize enterprises’ investments, and enhance corporates’ marketing effects. adSage is leader in China SEM industry. Prior to the join laboratory, adSage has been close partners with Baidu. Since the beginning of adSage, it strives to provide effective and efficient technologies and services for advertisers.

The laboratory’s research will cover two main areas, search engine marketing and ad network marketing. On the search engine marketing aspect, the main goal is to better keyword expansion features, helping advertisers choose accurate keywords and achieve more effective SEM results. On the ad network marketing aspect, the main goal is to help advertisers find the best way to display their ads and better ways to utilize ad networks’ coverage, helping advertisers create more opportunities for effective marketing. PingAn Insurance commented: “we’re very happy to see this kind of innovative project in China. As China continues to try new ways to improve SEM, PingAn is happy to participate in this project. We believe adSage will continue to bring its expertise to innovate more excellent technologies in this industry.”

In the recent years, search engine usage has greatly increased in China. CNNIC released an article stating that search engines usage has covered 82% of internet users’ traffic. With that, more and more companies are starting to use search engine marketing, including many fortune 500 companies. They are increasing their SEM budgets and have invested much more time and efforts in this industry.

Through this collaboration with Baidu, the laboratory will strive to investigate the relationship between search engine marketing and ad network and their value. Moreover, the laboratory will continue to help advertisers find the best opportunities in online advertising and ultimately increase their ROI. adSage’s main analyst Frank Fu commented “up to now, standardized optimization can no longer satisfy customer’s ROI goals. We’re developing new strategies for advertising and researching new ways to improve ad performance. We are confident we will be able to make an impact in the SEM industry.”

adSage conjointly developed a new SDK with Baidu

The leading digital media company in China, adSage, has conjointly developed a new SDK with Baidu, the first search function (engine) tool kit embedded within mobile apps. This collaboration will provide users with search functionalities with in mobile apps and simultaneously help developers to maximize their ROI.

According to research, the total number of mobile app developers has reached 1 million people at present, but only 13.7% of those people are actually making profit. 64.5% of developers are actually losing money and only 20.8% are breaking even.

This tool kit is one of many products developed by mobiSage, a division of adSage. mobiSage’s team, it has a strong background in data mining and analytics. Moreover, it has its own developer platform mobiSage AC. It provides effective tracking, optimization and creation for ads and comprehensive strategies for mobile marketing. mobiSage fully support iPhone, iPad, Android, Windows Mobile and Symbian platforms covering over 30 million users per day and over 90% of IOS devices.

In addition to the innovative technologies and the coverage, mobiSage also has partnerships with over 300 premium media channels. More importantly, mobiSage gives developers 70% of the profit. mobiSage also support a variety of ad types including display ads, video ads, call-phone ads, app downloads, etc.

Baidu’s wireless department’s Director GuoFeng Yue commented: “In these coming two years, search engines are one of Baidu’s mobile internets’ major focuses. adSage is a very promising technology company, our collaboration will not only help developers and advertisers increase their ROI, but will also provide simplicity to mobile users’ lifestyles.”  

adLab Officially Established- XiaoBin Dong named Chief Scientist

adSage, one of the leading digital media companies, hosted their first annual Technology Day. During the one day event, adSage CEO ZhaoHui Tang announced the official establishment of adLab and XiaoBin Dong (former Microsoft data mining analyst) as the Chief Scientist. 

adLab will incorporate 3 major platforms of digital media including SEM, pubSage (web optimization platform), and mobiSage (mobile ad platform).  adLab will strive to become the best cross media ad optimization platform through its cutting edge technology and product innovation, bringing customers the highest value in digital advertising.

Therefore, adLab’s engineers will integrate technology with market studies and product innovation. In the technology aspect, adLab will focus on developing cross platform ad optimization and achieve cross platform analysis. In the market aspect, adLab will focus on investigating new ad types and continue the studies of market behavior. In the product aspect, adLab will focus on increasing the efficiency of cross department services, creating truly the one-stop shop for online media management.

adLab is currently working on the research of keyword intelligence and business intelligence.  adLab utilizes cloud servers and keyword servers to mine data. From keyword verticals to keyword expansion, to search traffic, to locating information, and historical analysis, adLab provides customers and businesses with the best keyword suggestions and bid suggestions. Business intelligence is developed through data mining and analytics, providing decision makers with more accurate useful information.

In order to deliver the accurate and high-quality data analytical services, adSage invited Microsoft’s former data mining analyst XiaoBin Dong to join the adLab team as the Chief Scientist. XiaoBin Dong received his Ph.D from University of Michigan. In his recent five years at Microsoft, he held an expert position as a data mining analyst, specializing in ad search and optimization. XiaoBin Dong received his Bachelor’s degree from Qing Hua University in Mathematics in 1990, and received his Master’s degree at Peking University in 1993.