How to Make Facebook Ads That Drive Conversions?

Make Facebook ads that convert well on the world's most popular social network, and pretty soon, you could be living off of the revenue you make online. But hold your horses for now - if you've never managed a successful Facebook campaign before, then there are several aspects you should take into account before you launch your first one.

1. Facebook advertisements are highly targeted. In fact, the more you target your campaigns, the better they'll perform in the long run. But here's the clincher. It's up to you to determine your target audience, which means you'll have to do research to find out who exactly you'll be selling to. After all, you're trying to monetize the traffic of visitors that want to just have fun or promote their own materials. They're not exactly in buying mode when they're on Facebook. So you have to go the extra mile to really capture their attention.

2. Facebook copy for ads needs to be changed every four or five days. When ads are highly targeted, they often appear several times when a visitor is on their page. So after a while, when they see the same ad pop up, they'll just ignore it. That means you must change the picture and alter the ad copy in order to earn a click or a view.

3. When you make Facebook ads, you must always include an image. This can be a hassle for some internet marketers, especially those who don't enjoy taking pictures or paying for stock photos. But Facebook requires an image, and images really do encourage conversions, so you'll have to get accustomed to picking photos for any ad you post.

4. You'll have a better chance of driving traffic if your ad is entertainment-oriented. As we learned above, entertainment is the main drive on Facebook. Sure, you'll get the occasional business professional that is looking for advice on whether to buy a new laptop or smart phone, but Facebook users are driven by quizzes, movies, music, celebrities and TV shows. They like flashy graphics and catchy ad copy. So cater to their desires and give them what they want, or they'll pass up your ad every time, guaranteed.

5. Write to their level. Remember what we said about a target audience? Well, if you want 16 year olds to like your band's new artist page, use diction in the ad copy that they'll relate to. Keep it professional, of course, but don't use a lot of big words or clunky sentences. You may need to hire a professional copywriter to write targeted copy if you don't feel comfortable doing it yourself.

Learning how to make Facebook ads really isn't as complicated as it sounds. In fact, it can be easier to please Facebook than Google AdWords or Yahoo Search Marketing. But you must look at it from a cost to conversion standpoint. You can't make the ad to look the way you want it to look; it must look attractive to the customer, because that's all that matters.

If you want to manage and optimize ads on Facebook, adSage for Performance, the most professional and easiest Facebook Advertising Campaign tool, will make a big surprise for you.

Article Source: http://ezinearticles.com/?Make-Facebook-Ads-That-Drive-Conversions&id=6748428

Drive Traffic to Your Blog by Using Facebook

Facebook is a brilliant tool for aspiring writers to attract new readers. Through the social networking mechanic, blog publishers can generate incremental page views without the need for technical knowledge or costly marketing. With a few quick tips, you can use Facebook to drive traffic to your blog.

"Like" and "Recommend" buttons

Through its now-ubiquitous "Connect" service, Facebook has added social networking integration to external websites. Every major blogging platform now includes the ability for Facebook users to highlight specific blog posts to their friends. As a blogger looking to generate traffic, be sure you have turned on the social networking and promotion features available through your blog publisher.

Enabling these features will automatically embed Facebook buttons onto the bottom of each blog post. Readers who appreciate a specific post will be able to "Like" or "Recommend" the post. Your post will then appear on the Facebook wall of the reader and be displayed throughout the newsfeed of the reader's network. The Facebook "Like" and "Recommend" buttons are free advertising that require no effort on your part and will help drive traffic to your blog.

Cross-posting headlines

Facebook is also effective at driving traffic to your blog through its unique newsfeed. If you post a new item on your wall, your Facebook friends see your activity appear on their newsfeed. In addition, the newsfeed will show a blurb about the post and can include a direct link to your blog. You can take advantage of this feature to drive visitors to your blog.

By posting a headline from your blog onto your Facebook wall, all of your friends will see that teaser in their newsfeeds. Anyone who is interested in the headline will be able to click on the embedded link and be driven directly to your blog and the relevant post. The key to driving traffic to your blog through Facebook is to post only a headline or teaser sentence. You want your Facebook wall to be advertising that entices readers to click through to your blog for additional information.

Targeted Facebook Ads.

If you are willing to invest a few dollars to drive traffic to your blog, consider placing targeted Facebook advertisements. With the simple Facebook Ads Manager, it will only take a few minutes to setup an ad campaign. Facebook ads can be run with an investment of low as $10 and you can target your ads to a very specific audience. If, for example, you blog about being a single mother of two children, you can target your Facebook ad to be displayed only to single mothers who have two children.

The Facebook Ads Manager allows for even further level of detail if you want an even more restrictive audience to view your ads and be drawn to your blog. You could, as an extreme, run an ad campaign focused on single mothers who are fans of Canadian football, raising two children, and attending a community college in northern Arizona. While this would clearly decrease the potential size of your audience, it also substantially reduces the cost of an ad campaign and can be very effective to match your blog with a specific demographic audience. In addition, your new audience will be very receptive to your blog since they were pre-screened by the Facebook Ads Manager.

Social networking allows even small, amateur bloggers to generate significant traffic on a shoestring advertising budget. By using "Like" and "Recommend" buttons, cross-posting headlines, and running targeted Facebook ads, you can use Facebook to drive traffic to your blog.

Article Source: http://ezinearticles.com/?Using-Facebook-to-Drive-Traffic-to-Your-Blog&id=5566628

Powerful Facebook Marketing Software

Powerful Facebook Marketing Software: adSage for Performance provides an easy and efficial solution to manage and optimize ads on Facebook.

Search Engine Marketing (SEM) Services Is What Your Business Needs

Today's business environment has become highly competitive and each firm is looking to formulate effective marketing techniques that will provide it with an advantage over their competitors. Nowadays most of the business is getting online and internet marketing is now considered the best way to promote the products and services. It includes all aspects of online advertising activity that efficiently promotes a company online.

Since almost everyone around the globe has access to the internet, people tend to visit sites displayed on the first page of popular search engines, rather than going through numerous pages. Thus, companies are adopting strategies to increase their website appearance on search results to attract more and more customers. Search engine marketing or SEM services is the simplest and most trusted way to make your online business a success, by increasing traffic to your website and improving its search engine ranking.

Proper internet marketing strategy is the basic need of every online business in order to achieve desirable and fruitful outcomes. The perfect choice of keywords is very much essential to increase the web traffic of any site. Best SEM services go for most effective and relevant keywords, used on site contents, which are frequently searched by people on websites. Thus, whenever any user searches for any information these keywords are the resources through which they can find your website on the search engine result pages. Thus, the proper choice of high ranking keywords is the key to improve the ranking of any site.

Moreover, article writing, video production, banner advertising, pay per click (PPC) are some of the other SEM techniques followed to increase the visibility and popularity of the site on Google, Yahoo, Bing and other popular search engines.

Search engine marketing is all about increasing one's appearance on World Wide Web and you can easily achieve this using professional and specialized SEM services. The leading SEM services in Asia are engaged in offering excellent search engine marketing services worldwide at an affordable cost. The proficient SEM services like adSage SEM services use advanced and streamlined procedures that ensure increase in the traffic and prevent your site crawling down from the top search engines list. Deep keyword research and analysis, accurate article submissions, attractive banner and video advertisements, effective PPC are used by skilled SEO services to increase the site search engine ranking.

Since a right SEM plan is the best solution for a booming and prosperous business, hiring SEM services is an intelligent approach. There are hundreds and thousands of companies in India who promise to offer best search engine marketing services at reasonable rates. But there is always the risk of choosing fake ones.

So one must be careful and make serious research before signing up for any SEM services. Good SEM services improve the traffic to your site that inevitably guarantees rise in sales by increasing the visitors and converting them into potential customers.

Article Source: http://ezinearticles.com/?SEM-Services-Is-What-Your-Business-Needs&id=4993704

Do You Know the Beginning of Search Engine Marketing?

In online marketing, websites are promoted in order to increase their visibility in search engine result pages through the strategic use of SEO services. And, contextual advertising, paid advertisement banners and paid inclusion are collectively encompassed under SEM or Search Engine Marketing.

Providing SEM services is not a business with limited opportunities, as it is a much diversified one. In the year 2008, companies based in North America had spent US $13.5 billion on advertising their products and services through online marketing. Currently, the globally leading and major SEM merchants are Yahoo, Microsoft adCenter and Google AdWords. And, apart from these, there are certain local SEM merchants who are providing their services regionally and some of them are Rambler in Russia, Leit in Iceland, Timway in Hong Kong, Baidu in China and Ayna an Arabic search provider in Middle East & North Africa.

In the starting of internet technology, only a few number of website were present, but the surge came in the late '90s and spontaneously search engines started to emerge in order to help web visitors to find information quickly. And, in the past few years, major search engines created their business model to offer various types of advertising services, such as PPC or Pay Per Click program. Later, in the year 1997 came Google, now the world's number one search engine. After three years since its inception, Google started offering advertising services on its search results pages through its world famous Google AdWords program, and later introduced the new program called Pay Per Click. Soon after its start PPC became the main advertising tool for various companies and money making for the search engines.

And, considering this a golden opportunity, many new SEO company in Asia came in to light, which started offering high quality SEM and SEO services at affordable SEM Packages to the globally leading companies, such as adSage Internet Marketing Company.

Article Source: http://ezinearticles.com/?The-Beginning-of-Search-Engine-Marketing&id=5941390

Top 5 Tips to Get More Website Traffic by Using Facebook

Social media marketing is becoming a very popular and powerful way to promote your website today and one of the ways you can do this is by using Facebook. Facebook offers many different tools that you can use to promote your website.

Begin Your Social Media Marketing by Posting Links on Your Profile Page

The first place to start your marketing with Facebook is on your profile page. Here you can place links to your website, articles you have written and other web pages that help to promote your business. This is the quickest and easiest way to get started, but not the only way.

Create a Facebook Page for Your Website

Another way you can promote your website using Facebook is by creating a Page for it. Your Facebook Page is similar to your profile page in that you will be able to share links, information, collect fans, etc.

Social Ads

Social ads are another means of promoting your business and are similar to Google Adwords, based on a CPC basis. If you want to manage and optimize your ads on Facebook for a better benefit, an all-in-one Facebook Marketig software tool like adSage for Performance might be of great help for you. You can also target these very specifically based on information that people have entered into their profiles.

Social Groups

Many people who use social networking websites flock to social groups. You can also take advantage of this fact by either joining groups related to your website or sharing your link there, if they let you; or by creating your own group for people to join which will give you greater flexibility of how you market your website using these social groups.

Applications

Have you ever noticed how many Facebook applications there are available? The reason for this abundance of applications is that they are really a great marketing tool for these websites. If you are able to program applications yourself or if you can employ someone to do this for you then this can be a great viral marketing mechanism and help to bring in more traffic for your website.

Facebook is a popular social networking website, not only for people wanting to meet others and share their lives online but also for serious internet marketers who are realizing the importance of this marketing method. Why not go and check out Facebook for more marketing options today.

Article Source: http://ezinearticles.com/?5-Tips-For-Using-Facebook-to-Get-More-Website-Traffic&id=1642974

Tips: How to Use Facebook As a Social Marketing Tool?

To a lot of corporate companies, social media marketing has become a blessing in disguise even as more and more of them are discovering the value of social sites. Although, there are numerous methods or strategies of social media marketing, Facebook is perhaps the most effective marketing strategy in the current world. This may sound a little strange, but over the years, Facebook has evolved from just being a place for meeting friends to being a place where businesses can market their products and services. What Facebook offers is a large database of people. Using this, companies are able to expand their client base; and together with all other tools that Facebook offers, they are able to expand their social media marketing strategies.

For any innovative company, Facebook could turn out to be their largest source of customers as it is very effective in promoting a company and showing immediate results. However, this depends solely on how creative a company is and the social marketing strategies it is using. To get started, a company has to create a Facebook page, which can be very effective when the company uses it to the fullest; otherwise, a wrong move could be very detrimental to a company. Therefore, it is important to take the Facebook page with seriousness and to give it a genuine thought when starting out.

There are many techniques one can use on Facebook including using Facebook marketing software like adSage for Performance. Such software makes management of a company's campaigns very simple. In addition, it helps a company to save time as it automatically performs plenty of tasks for the company. Facebook marketing software is readily available if a company knows where to look for one.

On top of that, the more a company uses it the more they realize how easy it is to manage a Facebook campaign becomes it become simpler and simpler. There are very many advantages of using such kind of Facebook marketing software.

One of this is that it is possible to get the exact statistics of the people reacting to a campaign in terms of how many have liked it and how many have not. Such information is undoubtedly very useful for any company, as it helps them know how it can maximize its marketing campaign and make more profits.

Besides using Facebook marketing software, there are other advantages derived of using Facebook as a for social media marketing.

One of this is that it provides are wide range of marketing tools such pay-per-click that targets only the people that are important to a company. However, this mode of marketing may not be accepted readily by its receivers since it pushes the message to them.

Creating a brand page is another marketing option by Facebook. This technique avoids pushing a message to those people who do not want it. Such a page allows users to become company's fans, meaning that they do so voluntarily and thus it creates a good platform for interaction with the users. A brand page allows users to engage in conversations with the brand; hence increases their loyalty towards the company.

To make things simple, using Facebook marketing software certainly brings in the effects you need in a heartbeat. Go with the flow of digital marketing if you want to succeed in these current times!

Article Source: http://ezinearticles.com/?Using-Facebook-As-a-Social-Marketing-Tool&id=6770527

Big Differences between PPC Campaign Management and Traditional Methods

The difference between Pay-Per-Click (PPC) Campaign Management from other traditional methods of advertising such as print, radio or television is its selectivity of audience in order to bring about the highest return on investment (ROI) on advertising costs. Pay per click search engine marketing has the advantage of directly pinpointing the sources of sales from the advertising message delivered by accurately tracking down search engine queries and recording the user's inputs. Traditional advertising mediums in print, television and radio do not have a way to directly measure the impact of the advertisement in terms of sales.

Pay per click campaign management can go beyond just listing highly used, but often costly keywords. It can see how the keyword changes daily, weekly, monthly, quarterly or yearly. Every minute generalization about keywords is made such as where the keywords were generated, its demographics and matching this with relevant information that the computer gathers about the users, their needs and surfing habits. It is not just making a list of highly used keywords, but combining this with whatever information the computer database can gather such as demographics or psycho graphics of the users. Hence the computer can gather all information that is relevant about their customers and their possible target market, their characteristics and buying behavior. They can subsequently transform this information into an effective PPC campaign.

Of equal importance is the cost per click. Good PPC campaign management methods include the lowest advertising cost to generate the optimum sales. Because the computer holds information about the surfer's habits, they can predict in advance what and when they want something. Since many search engines have a plethora of free services like email, they are able to gather information about their surfers from these free services. This information is crucial in helping their advertisers get the lowest cost of advertising and yet the maximum advertising results.

The extrapolation of information that search engines can get from their users to extract decisive marketing information that will help their advertisers has just begun. The future promises further exponential growth in this area. The discovery of the untapped areas of opportunities has the effect of increasing the PPC campaign management ROI. These opportunities range from the discovery of still unused keywords as well as more effective and better design of landing pages. The onsite and offsite factors in website management will increase tremendously as the extrapolation of information produces an explosion of new and very effective marketing techniques. Search engine marketing is bound to further move into more complex revolutionary changes than what has been achieved in the last 20 years since the Internet explosion. Therefore, there have been attempts to combine the power of search engines like Google, Yahoo, Bing, ASK search and Facebook into stronger powerhouses.

When ordinary surfers learn the techniques of search engine query, they will be in a better position to extract more information on the Internet, which is relevant to their needs. The use of Google AdWords is just one of the revolutionary advances in marketing that has been achieved by search engines. Nowadays, the making of websites cannot be the job of a solitary web designer, but the collaborative work of hundreds of Internet specialists. Large companies realize that website management has become too big to be entrusted as a one man operation. A truly effective website that brings sales and results is a collaborative endeavor.

But, in spite of this, the small webmaster form an important part of the internet community. PPC management campaigns can be tailor-made to the needs of the small webmaster with satisfactory sales result. PPC may be costly, but PPC practices are bringing down costs to what the small advertiser can afford.

Article Source: http://ezinearticles.com/?PPC-Campaign-Management---Traditional-Methods&id=6670514

Using Facebook Ads Manager for Facebook Advertising

Facebook has the most massive online membership in comparison with other social media networking sites and as of last count, it already is on the brim of the one hundred million mark, and these members are not the lethargic kind that signs up and forgets about the whole thing after but quite the contrary and they not only regularly access their Facebook profiles, they also linger at the site performing a lot of other activities such as games, chat, upload photos, search friends, et cetera. You can just imagine the marketing potential this population offers if you can only just harness it and use it to your full advertising advantage. There are even specific Facebook groups and fan groups separated based on interest, hobbies, educational attainment, school, and a whole lot more and if any of this groups matches the demographics that you want to hit, then you will surely have no problem hitting your sales mark.

The Facebook Ads Manager (aka Facebook Campaign Management Tool) is a very helpful Tool that helps you operate multiple advertising ads, even numbering by the thousands, and track their performances so that you can make the necessary adjustments on your ad campaign in Facebook. Here are some of the many benefits of the Facebook Advertising Manager.

Yes, the Facebook Advertising Manager is quite expensive but the advantage that it provides overpowers the cost of having it. While Facebook regularly upgrades its systems because of the growing number of its users, the Facebook Ads Manager also makes sure that it is always in sync with the latest Facebook technologies and the upgrades that it undertakes.

With the Ad naming feature of the Facebook Ads Manager, you can without difficulty monitor your ads that perform well. With the ad naming feature, you can also target a specific country, locality, state, and other geographical locations in a jiffy.

And the Facebook Ads Manager, with its toolbar, lets you create Facebook ads whichever way you want, providing an amazing tool that can help you alter and submit an ad to Facebook itself for approval. You can do split testing by text, images, age, location, and sex and you can put a peg on the settings that you want so that the next time you log in, it already knows the parameters that you have set and you do not need to remember the same setting all over again.

The Facebook Ads Manager will help you save more time and allows you to take care of your other tasks since you do not need to personally and manually create your ads since the new tool can create more ads and distribute them in a click to as many places as you want.

Article Source: http://EzineArticles.com/6109467

What Works and What Doesn’t For Facebook Marketing

Nowadays, Facebook is an essential tool in brand and services marketing today. The main attraction for employing a Facebook marketing strategy is

a) - the massive amount of users. To date there are over 800 million users across the world.

b) - the fact that advertising or marketing within Facebook can be free! Paid for banner advertisements and key product placement strategies will cost you, however the making of fan pages and application software is free and can lead to very profitable results.

How Does Facebook Marketing Work?

As mentioned earlier, two of the main marketing strategies on Facebook are free.

Firstly, Facebook fan pages are pages that contain information and social networking opportunities for their fans. Users become fans by liking the page, and the more likes a page has, the more popular it is.

By becoming a fan you invite the newsfeed of the fan page into your own newsfeed. If you write or contribute to any discussion on the fan page your networks will be alerted to this fact and may indeed click on the link and end up joining the page themselves! This is what fan pages thrive on, they need fan interaction to spread the word about their page so it is essential that their page is able to draw in the masses. These include:

• Keeping content fresh and updated.
• Encouraging discussion and fan interaction.
• Not bombarding fans with links, slogans and one-way advertising.
• Providing incentives such as competitions, rewards and discounts with your brand.
• Being positive and responding to fans feedback/ questions.

Facebook apps are another example of Facebook marketing potential. By designing an app that corresponds with your company awareness you can provide substantial promotion.

Another way of generating revenue within the app sphere is through in-app advertising. This involves advertisers paying your app for advertising space only within your app. This is advantageous to both your company and the advertisers as they are able to target a more specific audience.

What is the Future for Facebook Marketing?

The future of Facebook marketing lies within the rise of the social network. A concept seems to be gaining speed and popularity, one that businesses are wise to get involved with.

The 800 million strong community of Facebook international suggests the phenomenal power of Facebook marketing, harnessing some of this audience will do wonders for your awareness and as it’s free you haven't got anything to lose.

In addition, you could use those Facebook Advertising Software tools to help you optimize your ads on Facebook in a simple way. adSage for Performance is an all-in-one Search Engine and social media marketing tool, which will do a great favor for you.

Article Source: http://ezinearticles.com/?Facebook-Marketing---What-Works,-What-Doesnt&id=6746760

Facebook Marketing Strategies for Newbies

A short overview of the basic Facebook Marketing strategies is helpful for new network marketers. As a new network marketer, you will always search for ways to promote your merchandise to the largest segment of the market. One of the best ways nowadays is Facebook Marketing. With social media on a rise, many have started grabbing the opportunities offered by this Web 2.0 technology.

Facebook Marketing can be performed on a number of levels. The first of these is by adding contacts to your Facebook profile and then advertising your products through status messages. Some of your first Facebook contacts can be your friends and family. You can go through their contacts and add friends of theirs who may be interested in what you have to offer. Later, you can randomly add others you meet.

The second level of Facebook Marketing involves creating a fan page. If you are promoting a popular product, you have better chances of having hundreds of fans the minute you launch your page. However, if your product is still new to the market, you can create your fan page and urge your contacts to join it and push their friends to do the same. However, to ensure their loyalty, add offers regularly.

Another Facebook Marketing tactic is creating an application around the product you are selling. You don't need to worry about having to hire a software developer for this task. Thanks to Facebook's easy application development interface, you can create an application within minutes. Afterwards, start promoting for your application just like you would had you made a fan page.

Finally, another Facebook Marketing strategy is buying targeted CPC ads on Facebook. You must have seen these on the right side pane of your profile. Although these will cost a lot, it will bring as much traffic as you want if using the reliable Facebook Marketing Software – adSage for Performance. So, if you want to make sure that you roll in dough fast, try marketing through Facebook with these methods.

Article Source: http://EzineArticles.com/4746256

Share 3 Ways to Make Money with Facebook

With an audience that has recently surpassed the 500 million mark marketers using Facebook are redesigning the rules of engaging customers. This article briefly shows you 3 ways in which you can tap into a market that has people spending a collective 700 billion minutes per month in!! Can you afford not to be involved in it?

1. Sell Products in Facebooks Marketplace

Facebook's marketplace is a great place to do business. If you have become tired of its predecessors, the likes of eBay or Craigslist, then this virtual shopping mall is place to market your products. It contains everything from baby clothes to books, from home furniture to software. It is well worth using to start selling your products today/

2. Market Research

Facebook provides a massive focus group who are all waiting to give their opinion to you. Audiences can be highly targeted and easy to access in the Facebook arena. The time and cost it takes to complete a survey can be reduced to a fraction of the other methods used. If you are a market researcher and you are not investigating the way in which social media can enhance your business then you need to look at your current strategy and reequip for the future of the consumer opinions industry.

3. Facebook Ads

Facebook provides a self-serve system that offers highly targeted advertising. This is available on both a CPC (Cost per Click) and CPM (Cost per 1000) basis. With the huge audience that Facebook has, the unlimited ad inventory available and its ability to insert ads to highly specific demographics the advert space here is worth its weight in gold. Some smart media buyers even buy the ads and then sell the traffic through ad networks. Generally, a good Facebook ads agency may do a favor for you, which can help you optimize Facebook advertising for a better benefit.

Article Source: http://EzineArticles.com/5158380

5 reasons why Google encrypts the Keyword Data & the effects on Online Marketing

What changed after the SSL implementation?

In the past when a user was signed-in with his Google account he was using the non-encrypted HTTP version of Google.com. When he searched for the query “some keyword” and clicked on one of the results, the webmaster of the selected site was able to find out that the visitor came from Google.com after searching for the particular keywords. As we’ll see later this information is extremely important for the webmasters & Online Marketers.
With the new update the webmaster is still able to see that the visitor comes from Google.com but he is not able to find out which keywords were used in the query. This happens only when the visitor is signed-in with his Google account and it affects only the Organic Traffic and not the Adwords Traffic. This means that if the visitor clicks on the advertisements instead of the organic results, the webmaster will continue having detailed information on the keywords that they were used. In other words, it seems like Google cares a lot about the user privacy unless they make money out of it.

The effects on SEO, Analytics and Online Marketing

The information that is no longer provided by Google (the keywords of the query) is extremely important for the Online Marketers. Without knowing which terms are used by the visitors, webmasters & web professionals are not able to find out how targeted their SEO campaigns are, what is the conversion rate for each keyword, what are the money-making terms, how search engine users find their services etc.
Note that webmasters will continue seeing on their Google Analytics console the detailed keyword data for the non-signed-in users. On the other hand, the search engine traffic that comes from signed-in users will still be visible as Organic Traffic, nevertheless the keyword data will not be available for those visitors (“(Not Provided)” will appear in the Keyword Reports). Google mentioned that at the moment, for most websites the percentage of lost data should not be more than 10%. Nevertheless this percentage is expected to increase over time since Google constantly gives incentives to the users to sign-in (detailed history, personalized results, single sign-on service, unlock features/services and above all Google+ [just kidding :p]).

An alternative for getting the most popular keywords that were used by search engine users is the aggregated keyword list that is provided in Google Webmaster Tools. Unfortunately Google Webmaster Tools service is notorious for providing inaccurate and low quality results for keyword data.

Why Google encrypts keyword data?

According to the official announcement Google has released this update in order to protect the privacy of the users. Nevertheless many SEOs & Online Marketing professionals have pointed out that this claim is false. If Google truly cared about the privacy of the users, they would also encrypt the keyword data that come from AdWords. Of course they don’t because they would negatively affect their paid clients.
So if privacy is not their main/only concern, what are the reasons that made them roll out this feature? Here are few hints:

1. Stop other Advertising Agencies from using their data

Several advertising networks that compete with Google Adwords (such as Chitika, Chango etc) use the search referral data to provide highly targeted ads to the visitors. Google does not want any other company (especially competitors) to use those data.

2. Provide better Reports and Insights to Paid users

The Organic Keyword Reports that come from Google Analytics are extremely important data and they are used on decision making and heavily affect the Online marketing campaigns. All these insights are provided free of charge to the webmasters and to the online marketers. Would not be great (for Google) if those free reports were not as good as the ones that are provided by AdWords?

3. SEO vs PPC

Even though Google has never admitted it, SEO can be seen as a competitive promotional method to PPC Advertising (even though a balanced promotional mix should include both of them). Since SEO is all about understanding your visitors and creating, optimizing and delivering high quality content that meet their needs, studying closely your Analytics Reports and getting all the insights that you can from them is crucial. Without being able to get solid statistics Search Engine Optimization becomes harder. So, would not be great (for Google) if SEO becomes so complicated that more and more companies start relying on Google AdWords?

4. Protect their data

Other third-party companies (Compete, Alexa, etc) use traffic logs and other methods to create reports on how websites are found by users and what are their money-making keywords (Even Bing has been accused of using these data in the past). Google has clearly shown that they don’t like services that use their data in order to provide competitor analysis tools or competitive services.

5. Privacy issues in some countries

Privacy might be important for some countries. If you recall, Google had several conflicts in the past with particular countries over privacy and censorship issues. Encrypting keyword data does make sense in some cases.

Article from:

http://www.webseoanalytics.com/blog/5-reasons-why-google-encrypts-the-keyword-data-the-effects-on-online-marketing/

Want to Know Important Facts about Chinese Search Engine Marketing?

As you know, Chinese search engine marketing (SEM) is the most popular form of online marketing in the country and you can go about it by several ways. While some of them are quite orthodox and are similar to the practices in other parts of the world, there are a few techniques which are quite different. If you are expecting the best results, a few facts about Chinese search engine marketing are needed to know.

China SEM with Google
Though not the most popular the China version of Google can be a great channel for Chinese search engine marketing. You can either opt for sponsored ads in the form of Pay per Clicks or you can try out the search engine optimization (SEO) on Google. For both these activities you need a processional China search marketing service with the right kind of experience and expertise. In case you need immediate results and have a decent budget, opt for the PPC option however for an effective long term solution SEO should be the right thing to go for.

Baidu for China SEM
Baidu is the most popular search engine in China and it obviously turns out to be the best channel to market your business online. When using Baidu for marketing either via paid ads or SEO you have to be careful because the protocol it follows and the prices you might have to pay are a lot different than Google. It is crucial that you China search marketing service provider can provide you with a lot of links to your site so that you can rank well on Baidu for the selected keywords. Moreover the provider should have a good know-how of the Chinese language and their culture in order to help you select keywords. Also ensure that there is sufficient proof of you getting good returns on investment.

Other than Google, Baidu you can also consider other popular search engines like Yahoo and Bing however the first two are the major ones. Once you are able to get to a good company you can be sure that the Chinese search engine marketing will produce top results and you'll be able to make a lot of money through your business exposure on the internet. With so many Chinese people using various search engines daily you have a great chance to reach out to them and get continued business.

Lastly, also consider the pricing for service. Do not look to overspend, always take a calculated risk so that there can be greater chances of the risk paying off. With all the information taken under consideration, you can proceed with your online marketing for the Chinese audience.

adSage SEM company is your one stop solution for Google/Baidu/Bing search engine marketing services. In addition, its professional SEM tool – adSage for Performance will optimize your job in a simple way.

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