Since the release the Penguin algorithm update of Google, much has been said about the importance of natural backlinks. Is it possible to actively build links and still have a natural profile?
Real link building is more important than ever
With the Penguin update of Google, the importance of link building hasn’t decreased. Factually link building has become more important than before. And the big difference is that link spamming could work anymore.
Fully automated backlink networks and blasting your link to thousands of websites have lost their power now. Given the fact these links never were useful to real internet users, it is remarkable that Google spent so long to devaluate that type of backlinks.
Link building is not about manipulating search rankings
If you build links correctly, higher search engine rankings are a natural by-product. The main purpose of link building (and search engine optimization in general) is to get targeted visitors to your website.
The following things that backlinks can help you with:
1. Backlinks can help you increase the search engine rankings of your site;
2. Backlink can help you to get targeted visitors;
3. Backlink can help your company reputation;
Link building can lead to a natural backlink profile
The reason why certain people think that building leads to an unnatural backlink profile is that they confuse link building with link spamming. SEO (search engine optimization) is not spamming and the whole SEO industry has suffered a lot from people using the term “SEO” to sell their spamming products.
Help people who would naturally link to your site by informing them about link-worthy content on your site that is related to their site. Asking the right people for the right reason often leads to much better results than the scattershot approach that is used by many companies.
That’s all! Hopefully the article helps!
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