On May 23rd, the leading digital marketing expert, adSage, announced their latest mobile advertising product, “mobiSage mediator”. It is the first mobile advertising platform to have the RTB (real time bidding) formula integrated in China (mobiSage mediator is an easy to use advertising management system for advertisers and developers, while helping them increase their ROI).This platform integrates domestic and international mainstream mobile advertising platforms. It also provides comprehensive advertising management and status updates. Advertisers and developer can both utilize this platform to easily achieve multi-platform management.
According to latest statistics from CNNIC, in the first quarter of 2012, China has surpassed the United States as the largest smart phone market. Chinese mobile internet users have now exceeded 356 million. According to 2011-2015 statistics, the application revenue will have a compound growth rate of 52% annually. In 2015, it is expected to reach a $5 billion market scale.adSage CEO Dr. Tang said, “Whether it’s advertisers or developers, they expect the mobile advertising platforms to offer them more accurate advertising data and value.” He believes that China’s mobile advertising will become more aggregated and accurate over time.
Previously, advertisers repeatedly targeted the same population, spending unnecessary money. With the new mobiSage mediator platform, developers are now able to integrate multiple advertising platforms creating precise delivery and a faster mobile advertisement development. Through accurate demographic targeting, mobiSage mediator analyzes customer behaviors to help advertisers make adjustments to their ad creative. This makes ads more relevant to the target audience and thus,returning better results.
Currently, adSage is the leading mobile advertising company in China, covering a wide range of resources. adSage has developed intelligent mobile advertising systems, integrated high quality media resources and has the largest coverage of Chinese internet users. adSage reaches over 8300 iOS App resources, covering 6 categories and 33 subcategories. adSage also covers over 90% of Android users.
Remarks:
RTB (Real Time Bidding), utilized third party information and assessbidding in real-time to avoid invalid repeated audience reach.
Article from:
http://www.adsage.com/BNewsDetail.aspx?ContentId=113&communityId=23
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