With an audience that has recently surpassed the 500 million mark marketers using Facebook are redesigning the rules of engaging customers. This article briefly shows you 3 ways in which you can tap into a market that has people spending a collective 700 billion minutes per month in!! Can you afford not to be involved in it?
1. Sell Products in Facebooks Marketplace
Facebook's marketplace is a great place to do business. If you have become tired of its predecessors, the likes of eBay or Craigslist, then this virtual shopping mall is place to market your products. It contains everything from baby clothes to books, from home furniture to software. It is well worth using to start selling your products today/
2. Market Research
Facebook provides a massive focus group who are all waiting to give their opinion to you. Audiences can be highly targeted and easy to access in the Facebook arena. The time and cost it takes to complete a survey can be reduced to a fraction of the other methods used. If you are a market researcher and you are not investigating the way in which social media can enhance your business then you need to look at your current strategy and reequip for the future of the consumer opinions industry.
3. Facebook Ads
Facebook provides a self-serve system that offers highly targeted advertising. This is available on both a CPC (Cost per Click) and CPM (Cost per 1000) basis. With the huge audience that Facebook has, the unlimited ad inventory available and its ability to insert ads to highly specific demographics the advert space here is worth its weight in gold. Some smart media buyers even buy the ads and then sell the traffic through ad networks. Generally, a good Facebook ads agency may do a favor for you, which can help you optimize Facebook advertising for a better benefit.
Article Source: http://EzineArticles.com/5158380
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