Tuesday, January 10, 2012

Top Facebook Ad Management Tool Reviewed

If you have ever managed a Facebook ad campaign you might have realized by now how painful it can be to run advertisements at scale. Although Facebook’s internal ad manager tool has its downfalls, Facebook has an Ad API which it has allowed a few select providers to leverage to create 3rd party advertisement tools.


Campaign management :
Manage multiple channels, multiple accounts in a single tool.
Support bulk editing and split ads for Facebook.
Conversion tracking :
Real time conversion tracking.
Handy tracking script editing features.
Serving over 100 million calls per day.
Rule based and position based Optimization:
Set rules to activate, pause or adjust the bids of ads and keywords
Bid optimization based on the user’s desired position for each keyword.
Cross channel/Engine reports:
Dashboard at different granularity.
Customized reports.
Reports available on PDF and Excel format.
Keyword research:
Keyword extraction, expansion and price estimation.
Campaign Automation:
Client and Server synchronization.

adSage official website: http://www.adsage.com/

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