Three Must-have SEO Skills

Whether you're considering working in the SEO industry, or you're looking to hire an SEO, there are three must-have SEO skills. Let’s run through these five skills one by one and discuss why they are important.

Social Media Marketing

Does a day go by when you don't hear about social media? Not in this wired world.

Social media skills shouldn't be limited to maintaining accounts on Facebook, Twitter, and YouTube, but actually driving traffic from social sites. Traffic generating exercises that can help you develop into a well-rounded SEO include creating fan acquisition strategies, working on building Twitter followers, and optimizing videos on YouTube.

Yes, leveraging social media tactics for link building is critical, but the modern SEO needs to generate traffic and acquire customers through social media. Increasingly, we're seeing synergies between SEO and social media and this integration is only increasing.

Create an action plan around this skill and start working on it today. A useful software tool – adSage for Performance might do a favor for you. This tool helps you manage and optimize campaign on Facebook with ease.

Content Marketing

Content is really what engages users and is a great way to get visitors into your marketing funnel, so it's essential as an SEO you possess this skill. Content marketing can be divided into two main tasks: content creation and content distribution.

An SEO needs to be well versed with both pieces of content marketing strategy, especially content creation. You may come across situations when there will be lots of excitement in your company to create content – from bizarre content creation ideas ("Let’s create 1 million new pages!") to ideas that have keyword stuffing written all over it.

Link Building

With the rise in social media platforms over the past few years the opportunities to build links has increased tremendously.

Now we have traditional (legitimate) ways of building links like good old-fashioned directories, association sites, credible high PR sites, and so on. These links are also known as permanent links with a longer “shelf life” than say temporal type of links acquired through social media channels (e.g., content syndication, blogs, Twitter, bookmarking).

The other side is internal link optimization – not just on your own properties but also on social media platforms such as your Facebook page. With so much content created by your internal social media team, internal link optimization could be the low-hanging fruit you want to go after.

It's critical for SEOs to be skilled in both external link building and internal link optimization.

That’s all! Hopefully the article helps if you are just interested in search engine optimization.

Article from:

http://adsage.wordpress.com/2012/02/27/seo-tips-three-must-have-seo-skills/