Facebook is overtaking Google although Google might have more revenues in the past years. Obviously, Facebook is using a different advertising strategy different from other sites.
Facebook is using the social graph or activities to target people. Google on the other hand allow users to position or direct their needs through specific terms or queries.
There is a 1:20 significant difference in the expense an advertiser has using Facebook over Google. Imagine the savings.
Since the audience in Facebook gives information on their interests and advertisers can readily offer a product matching these, advertisers can then effectively sell their product with lesser clicks, thus, lesser expense. The advertising for Google on the other hand is search-based so they have to type in keywords in the search engine and execute a lot of clicks before the ad emerges.
Yes, you may not really find well-targeted AdWords in Facebook but you will always find a tailor fitted advertisement at the sidebar. Facebook advertising is different since it uses straightforward demographics to narrowly attract a specific user.
There may be some groups where Facebook advertising may not work but in reality it is very effective for most people since it is accurately targeted that the advertisers always get the precise kind of people clicking on their advertisements. This new method of advertising is hitting good statistics and a new value to both users and advertisers.
Nowadays, you even could use certain Facebook advertising tool to help you make the job easier. If interested, the tool named adSage for Performance may do a great favor you.
That’s all! Hopefully the article about Facebook advertising helps!
Article from: http://adsage.wordpress.com/2012/03/13/tips-what-makes-facebook-advertising-different/
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