Between the final quarter of 2011 and the first quarter of 2012, engagement with Facebook ads in the US dropped 8 percent.
At the same time, the average cost-per-thousand impression for Facebook ads has increased by 41% worldwide over the last year. Cost-per-click rates have risen as well, and Facebook has become increasingly competitive with Twitter in directing readers to news websites.
For the study, Facebook measured 372 billion ad impressions in nearly 200 countries for 235 clients over the past year.
“They’ve gone from four to seven ads on a lot of pages, so even though click-through is declining, that’s okay,” Mansell told Mashable in an interview. “If you isolate that and point to do you could say it’s negative thing, but I think that’s a bit of a red herring.”
By hosting more ads, and with increased demand boosting the price of buying ads on the site, Mansell says, Facebook’ s revenue stream is in great shape despite the dip in engagement.
Article from:
No comments:
Post a Comment