What is Pay per click?
Pay per click (aka cost per click) is an internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
Using pay per click for affiliate marketing is a good way to get instant traffic. If no quality traffic, the only downside to those starting off is you have to spend a bit of money. And that is why many stick to free advertising.
The first thing is where to submit it. Currently the best places to use PPC are Baidu and Google China in China. These 2 places are the top two search engines on the internet. And that is why it is good to advertise as you know you will get traffic. Meanwhile, you can also use other PPC places like Bing, SOSO, Sogou if you could like less competition, which is a good idea.
The next is to do keyword research. You can use free tools like Google keyword tool, but there are many other tools like adSage for Performance. When analyzing keywords for your ad, you’d better choose keywords that are less competitive which gives you a better chance of getting a good position. A good way is to put yourself in the customers’ position, what could you type in to find that product or information.
And the next is to put keyword in your title. Then you need to place your keyword in one of your description lines and even the domain if you can. Your display URL will be the landing page, and your destination URL will be your affiliate link. Your ad is relevant and will get it a higher rank when showing keywords in these 3 sections to the search engine.
Overall this article has explained how you can write a pay per click ad and where you can advertise it. Hope these tips on pay per click help!
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