China is by far the world’s largest online market with more than 500 million Internet users. And as the largest Chinese search engine, Baidu has more than 407 million users, with around 78 percent share of the total Chinese search users.
Baidu Company has shown remarkable growth and is consistently highly profitable. The profitable numbers are impressive and it should be worth it to any international online marketer considering the size and scope of the market they serve.
Want to know how to get started on Baidu?
Before you go any further, ask yourself if it’s even worth it.
Actually Baidu’s business model is to sell its advertising via agencies, such as adSage. It isn’t easy to open a direct account. adSage Baidu agency offers added value services, as do a few overseas companies who usually have subsidiary branches in China.
Ensure that your website is suitable for a Chinese audience and that the name of the company is clearly displayed before opening an account with Baidu. On the other hand, the site should be translated in Simplified Chinese and in Mandarin.
Any Chinese licenses for goods or services, if required, must be displayed, as should information about your Chinese business registration. And it is crucial that the information on the site reflects exactly the information given to Baidu when opening the account. If it does not, then the site will be rejected.
Of course, it would be very nice if Baidu like other search engines has a simple ad console, where you are allowed to simply upload your keywords, target and price your ads and the way you go. Utilizing a proper Baidu agency would be your best bet, but consider it does take some time to get started.
That’s all! Hope it helps!
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