Many online marketers know how Google handles SEO – it has a specific algorithm and it makes it clear what its crawlers prefer and don’t prefer – and content creators alter their actions accordingly.
But what about Bing?
“To many site owners, Bing is a mystery and is considered an afterthought in a search engine marketing campaign,” the Elevate blog explains. The news source notes that Google makes up approximately 65 percent of global search engine queries, where as Bing and competitor Yahoo account of around 30 percent – a significant chunk that shouldn’t be ignored.
What’s more, when it comes to Bing’ s demographics, most of its users are over 34 years of age, and many are either retired or have had children.
So, besides realizing that a Bing-focused marketing campaign should focus on more mature topics, it’s also important to understand how Bing looks at SEO.
According to the company Blog, one specific point of internet that seems to be overlooked by marketers is the Meta tag.
“Blank Meta descriptions and poorly constructed ones are skipped over in favor of content we find elsewhere in an attempt to explain relevancy to the searcher in our search engine results page,” notes the blog. Meta data acts as a “steering wheel” for SEO optimization once a site has been created.
Article from:
http://www.komarketingassociates.com/industry-news/how-to-manage-seo-on-bing-922/
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