Two New Ranking Algorithm Updates Released by Google

It seems that Google released a new ranking algorithm every week. Last week, Google announced another algorithm update that targets web spam.

What does this update mean for your rankings and how must you react?

Below is the detail of this announcement:

“In the next few days, we’re launching an important algorithm change targeted at web-spam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.

We’ve always targeted web spam in our rankings, and this algorithm represents another improvement in our efforts to reduce web spam and promote high quality content.

While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive web spam tactics.”

Things that Google considers spam

Two examples are showed by Google’s announcement. The first example is a page that is stuffed with hundreds of keywords in a comma separated list.

Google doesn’t want that type of pages in the search results. The second example is a page that has normal text. However, the text contains keyword optimized links that are totally unrelated to the surrounding text.

Other things that Google considers spam are linking schemes, misleading redirects or purposeful duplicate content.

Google says that the right kind of SEO is fine

Many people confuse search engine optimization with spamming. Spamming and SEO are two totally different things. Google’s latest announcement also contains a statement about “white hat” SEO:

"Effective search engine optimization can make a site more crawlable and make individual pages more accessible and easier to find. [...]

'White hat' search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines."

How to react to Google's latest ranking algorithm

Google released two algorithm updates: a Panda update on April, 19th and the update explained above on April, 24th. If your web page rankings dropped on April, 19th, then you have to improve the quality of your web pages.

If your page rankings dropped on Apr. 24^th, then you have to remove all spam elements from your web pages. If you want to get help from a reliable SEO agency, adSage might be your nice choice.

That’s all! Hope it helps!