Make Facebook ads that convert well on the world's most popular social network, and pretty soon, you could be living off of the revenue you make online. But hold your horses for now - if you've never managed a successful Facebook campaign before, then there are several aspects you should take into account before you launch your first one.
1. Facebook advertisements are highly targeted. In fact, the more you target your campaigns, the better they'll perform in the long run. But here's the clincher. It's up to you to determine your target audience, which means you'll have to do research to find out who exactly you'll be selling to. After all, you're trying to monetize the traffic of visitors that want to just have fun or promote their own materials. They're not exactly in buying mode when they're on Facebook. So you have to go the extra mile to really capture their attention.
2. Facebook copy for ads needs to be changed every four or five days. When ads are highly targeted, they often appear several times when a visitor is on their page. So after a while, when they see the same ad pop up, they'll just ignore it. That means you must change the picture and alter the ad copy in order to earn a click or a view.
3. When you make Facebook ads, you must always include an image. This can be a hassle for some internet marketers, especially those who don't enjoy taking pictures or paying for stock photos. But Facebook requires an image, and images really do encourage conversions, so you'll have to get accustomed to picking photos for any ad you post.
4. You'll have a better chance of driving traffic if your ad is entertainment-oriented. As we learned above, entertainment is the main drive on Facebook. Sure, you'll get the occasional business professional that is looking for advice on whether to buy a new laptop or smart phone, but Facebook users are driven by quizzes, movies, music, celebrities and TV shows. They like flashy graphics and catchy ad copy. So cater to their desires and give them what they want, or they'll pass up your ad every time, guaranteed.
5. Write to their level. Remember what we said about a target audience? Well, if you want 16 year olds to like your band's new artist page, use diction in the ad copy that they'll relate to. Keep it professional, of course, but don't use a lot of big words or clunky sentences. You may need to hire a professional copywriter to write targeted copy if you don't feel comfortable doing it yourself.
Learning how to make Facebook ads really isn't as complicated as it sounds. In fact, it can be easier to please Facebook than Google AdWords or Yahoo Search Marketing. But you must look at it from a cost to conversion standpoint. You can't make the ad to look the way you want it to look; it must look attractive to the customer, because that's all that matters.
If you want to manage and optimize ads on Facebook, adSage for Performance, the most professional and easiest Facebook Advertising Campaign tool, will make a big surprise for you.
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