Part One: Using Facebook as a Marketing Tool?
Quite a number of people think that Facebook is a great marketing resource because a lot of people are using Facebook every day. Although they are correct to certain extend, Facebook is not originally designed to be a marketing platform. It is a social media platform. In other words, it is designed for people interacting with each other online. Marketing is just one of the ways of using Facebook. Just like search engine, it is designed to allow users to search and get result, not for advertising purpose.
However, most businesses cannot see it and they create a Facebook fan page because other people are doing the same thing. As a result, they do not have many fans on their fan page and their business does not benefit from the fan page.
Part Two: Driving Traffic Using Facebook Advertising
The most important key to be successful in Facebook advertising is to know who your customer is. Unless you define your target customers as detail as possible, you may not get good result from Facebook advertising. After defining your ideal customer profile, you can create a Facebook marketing campaign specifically targeting those customers. Or, you could use good Facebook campaign software to help you manage or optimize your ads with ease.
The next key is about image. Some people think that having a good image is important but other people find that it is not. Actually the answer depends on what business you are in. So you have to do a split test: first create an ad that has an attractive image and create another one that does not have attractive image, see which one perform better. You will find that out very soon.
Remember to test your ad copy also. Similar to testing image, you need to do a split test on your ad copy and find out which copy get more clicks, and more customers for you.
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